Saturday 9 May 2015

Anagrama Research


I find Anagrama influential in the way they present their work, they have a way of showing the simplest things off in a way to make them more exotic than they truly are, as seen here. It’s something I find admirable, but it’s what I also strive for within my own art direction and practice, and is kept in mind while I’m creating designing.

The way the products are presented plays a big part in making the brand convincing. The balance and pacing of a project is incredibly important, it’s something I keep reminding my self when taking the final photographs of how it will look when It’s shown together and not as a single image because I’m trying to tell the story of the brand. 





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