Yorkshire Tea: Reference and Inspiration

This post looks into various different packaging and designs to inform the Yorkshire tea brief: 

Smart packaging method, although I would be worried about it falling out the sides. The use of two different boxes, top and bottom is what makes it work however. Visually, the colours are what make this stand out and the contrast between the two boxes.

A very minimal package, it's use of the faux label over lapping the white rectangle is really strong, however It does feel like it's lacking any distinguishing features that would give character to the tea inside.

The cylindrical packaging seems like the most impractical of all the images here, this is one problem I've discovered within other tea designs. If this package was to be inside your cupboard to reach for a bag of tea, it's very impractical. This is why I believe the current Yorkshire tea packaging is great at what it does, aside from the design. It's a very practical box when you're short of shelf real estate. Although a option like this would be a great direction, it's impractical. 

The stitch aesthetic here works really well on the milk carton, But I this is helped by the fact it's framed by being slim. It cuts it off at a point so when they're lined up together, they create a bigger pattern. This would be great in store for a shelf presence. Something like this on a Yorkshire tea box would be very strong.

Twinnings boxes fit in with the current look they have, however if you where to try something like this with Yorkshire tea, it just wouldn't work due to the fact the current branding has pigeon holed itself into looking old fashioned. The twinnings logo appears old, but they've made sure it always looks up to date. Which the Yorkshire tea company hasn't.