The back of the box was the hardest part to design for, due to the limited copy as well as problem solving how to fit it onto the back in a way which was aesthetically pleasing. This was difficult with a white box, but we didn't want to use an opacity either to take the edge off it being so sharp. What it really needed was a hierarchy to distract the eye.
The bottom of the box was easier to work with, the current design is well designed already, so I tweaked it to fit in with the rest of the boxes style: with a new kettle icon as well as adding in a banner. This brought consistency across the box.
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