Brief 6_ Final Boards

BRIEF 6 - DSM - Evaluation

Adam Garbutt

Evaluation
Brief 6 – Something More (Flo)

This brief set by Design something more called Ministry of Wonderful, set the task of designing something to be better, in tone of voice, identity, interaction. I received water supplier to design for.

This was one of my favourite briefs in the year; I really enjoy spicing up the mundane. This isn’t something I really realised until last year while doing the scrap yard brief that was set, also a day brief. However here, we were given a week to come up with an outcome, this really helped me to pull the best I could out of the brief and have it as a portfolio piece I can be proud of.

Briefs like this: week long ones, I find my self been able to develop my skills a lot faster in comparison to other conventional briefs. Mostly because I’m trying new things and I’m put outside of my comfort zone so I find my self-having to adapt and learning new things. I prefer to be like this I’ve found; I don’t like getting to comfortable in what I’m doing. I need to be constantly put on the edge and forced into the unknown. I’m glad DSM allowed for the opportunity for us to do this brief because It was a nice way to end before the Christmas break.

I do wish I pushed the brief even further but I simply didn’t have the time and I think that’s what’s most tragic about this brief. I wasn’t able to do enough and It’s probably something like this I will expand on outside of university. It did widen my eyes, I had not done branding like this before, considering all the elements and I think it’s the area now That I want to possibly work in, in the future.

Pre-Submission Tutorial Boards

Where to improve:

• Expand development on briefs that are large, Anona has a lot to it so there's no need to cram everything all on one board.
• More text to cover more topics.

Flo Presentation

Flo Development

I worked on creating the website along side the identity to try and create a consistent look and nail two birds with one stone. I took inspiration from the welsh water supply website for the layout of the icons along the bottom, however I edited them so to use links which I think would be most appropriate to finding what you want.

The concept behind the trident came from trying to have a symbol to represent Flo other than just the typeface. I didn't think It was enough, simply.

This started to look way to much like an Oil company at this point, I realised it probably undid the friendly look I was going for so I decided to cull it. Flo standing by it's own was just enough. I hadn't really done anything this minimal but It was the way it needed to be because it worked perfectly without any other additions.

I wanted Flo to interact with it's customers outside of just been that water supply company. I wanted it to have a sense of humour to at-least give give it some character which is what I identified the other companies as lacking.

The tone of voice was important in getting the attitude I wanted with Flo. I illustrated what a typical water flow would be like, clouds to the users tap/ or waste water outflow. To demonstrate straight away what the company was all about, as well as set the tone straight off. Go with the Flo references the customer service, the  ethos of the company as well as the way it works. Smoothly.

I wanted Flo to be a company that doesn't just operate in one area, it's a name that could be applied to more than just one area. If the UK privatised water, Flo would be easy to apply to many areas with different slogans to give each region personality.

Web Element - Developments

I made it so that the mobile website was easy to use as possible, having the most important tabs on the front page, the hamburger would then allow you to have a drop down for more options such as account and registration.

I had used the above Icon for the submit button on the front page of the web, however I think its too distracting so I removed it for something that was more obvious, the bright blue submit box was a lot more user friendly, even if it's sacrificing the icons. I'd rather it be practical than just looking good.

Flo Photograph & Development

I wanted to see how Flo would look in conjunction with some photographs, I got these photographs from Flickr copyright free to use images.

I really like these outcomes below, however I don't think they fit in with the rest of the brand image I've created. However if I was to extended the brief, I think they would find a place somewhere because they're do look pretty nice.

Flo initals

I picked GT walsheim as the typeface because It was rounded and approachable, It was as a typeface the attitude I was wanting to get across with Flo. The F has a lovely upper curve and the L and O are unimposing. I created a tap onto the top of the O because I thought it would be a good way to show it was a water supply. But I realised it already did that with the name, so it was pretty redundant.

DSM - Name Ideas

I quickly scribbled down the ideas I had while I was sat in the presentation for the name for a water supplier. I really like the idea of calling it flow or something straight to the point like that. 

Flo, is probably my favourite of them all. It looks nice visually, aqueduct only refers to one part of the water supply process. Flo could mean any, and not including the service itself.

Ministry of Wonderful