Brief 2_ Final Boards

Brief 2 - Scott Pilgrim Evaluation

Adam Garbutt

Evaluation
Brief 2 – Scott Pilgrim Vs. The World Poster

Design a poster for Hyde Park Cinema House’s ‘Creature of the night screening of the film ‘Scott Pilgrim Vs. The world’.

I completed this brief within a day because It wasn’t something I wanted to carry on throughout the week and as well as that I had left it fairly late to the deadline, however because of this I felt rushed it get it done and I was able to produce a lot of work for it and development In a very short amount of time.

Sometimes a day is the perfect amount of time to get a job done.

    I’ve discovered as of recently I’m best when I’m under pressure to get something done because I just go into automation and get the job done. It works for me but I don’t enjoy the stress of it. I like having the extended briefs in conjunction with something been outputted quickly. This is one time I wish I had the time I had, because any more and I don’t think I would have developed it as quickly as I did.

            

Pre-Submission Tutorial Boards

Where to improve:

• Expand development on briefs that are large, Anona has a lot to it so there's no need to cram everything all on one board.
• More text to cover more topics.

Scott Pilgrim: Winning Entry

My entry for the Hyde Park Picture house won! – I can't believe it, even though I wasn't in it for the prize, I'm glad as an drawing end to the year I achieved getting poster I produced printed for an event! :-) 

Scott Pilgrim: Development

To come up with the visuals for the Scott Pilgrim poster, I played the movie and drew out what I thought appeared to be the most visually striking things on screen. What I drew was a lot of the kapow signs that I researched because they ultimately are what make the film so different. 

I didn't really want to draw the people simply because Michael Cera, the main character, really could be any of his characters in the past he's played because of his lack of visual diversity.

Although the colours here are rather vivid, I needed them to be to stand out against the white so I could work into them more later on. There wasn't really any system, I was simply drawing what I thought looked the most striking and interesting.

Scott Pilgrim: Digital Development

I started off by pulling together all the drawn up elements, I didn't want the poster to look too clean and vectored, I just wanted to try something different. 

I realised I needed to start introducing the colour into the image to develop it further. This helped take the poster to the next level by stopping it from been so complicated and focusing it. In the process of recolouring, I removed some of the unnecessary items to help tone it down.

Although the poster it's self looked good, I don't think I was truly communicating what Scott Pilgrim was visually enough, and It was all down to colour.

Starting from something that was most iconic within Scott Pilgrim, I took his most famous shirt and made it the colour scheme for the poster. The mustard yellow was incredibly powerful with the red and it instantly turned the poster around to a aesthetic I was really happy with.

Adding in the little details was the finishing touches to the poster, using different tones of yellow to build a hierarchy within the poster to guide the eye to the most important sections such as the time, date and website.

I was really happy with the final poster, It really got across instantly what Scott Pilgrim is all about, strong visuals and a rather nerdy mix of influences: comic books and video games. Although I don't think I'd would have enjoyed this as much as I did, because of my experience with previous poster briefs. I think, if it's a poster with a strong visual component like this, I'll probably enjoy it a lot more.

Scott Pilgrim: Visual Research

Scott Pilgrim is a long time favourite film of mine, so I already knew the 'iconic' visual imagery and where to look for it and what the references are too. (See, the video game influence.) 

The screenshots from the film are taken by me, I knew what I was looking for.

Michael Cera's face doesn't really change between each series and film he's in so the It didn't really matter where to look to get reference images of him. 

Michael Cera:

Same old smile and awkwardness.

Comic Book Visual:

The Comic book is what the film is based off, in some cases 1 to 1. However, the visual for the comic book is a stronger and punchier. The art style of Bryan Lee O'Malley in it's self is iconic due to it's differentiation from other comic drawing styles.

I really love the classical comic influence on Scott Pilgrim, for example the Kapow's which are recreated not just in the comic but also the Film. However, the film one's are a lot more stylised, they'd be very easy to recreate to make for the poster due to them been fairly simple.

Film's Iconic Visuals:

The Video game references to games such as Street Fighter and Mortal Kombat can been seen below: VS from street fighter and the Continue sign from MK. It's what Scott Pilgrim is known for, tiny little nods to various series within it's self, it adds and layer of Meta to it. – However, they're iconic not just for the game's but also for Scott Pilgrim.

The KO sign and the ZUM are both really strong visually, which might come from taking over the entire screen but all of these effects themselves are powerful and very rememberable due to how much they occur throughout the film.

The Fight lines around the frame make it a lot more dynamic instead of it just been a normal punch, It'd be interesting to see how this would work as a poster.

STRONG.

STRONG.