Brief 10 - Art & design Evaluation

Adam Garbutt

Evaluation
Brief 10 – Art & Design Yearbook

Create the end of year show publication for Art and Design Interdisciplinary 2015 ready for print. The title and theme of the book is Precipice. The course is in it’s final year, the theme of precipice represents the ending of the course and new beginnings of the students.

This is probably one of the only briefs this year; I’ve really not enjoyed all to well. Although it was a collaborative, it wasn’t there that the problem laid, it was with the client. The tutors from Art & Design and their entourage of reps to discuss their ideas with where a inconvenience and a nuisance when things got busy. Such as the week we needed to hand in the proof copy,  we were still missing most of the work and it required a chain of command to get messages from one end to the other. This really put a dampening on the project, even though me and Sam are both proud of the outcome it’s just disheartening when we put so much work into something and we don’t get the same amount of work back from the people we are making it for.

It’s given me  a new perspective on client work, and how much of a hassle they can be when it comes to relying on them for the copy for a project, because without content the project can’t move forward. The outcome we came up with though, is really nice and I actually enjoyed making the front cover and designing the insides. I just didn’t enjoy the hassle of chasing up work and copy.