Slab - Ice Lolly Mock up

I mocked up my Ice lolly from a photograph I had taken, I broke it down and separated the stick and the ice and applied a drop shadow to the ice. This allowed me to edit them separate. I did this for the rest of the ice lollies I photographed as well.

I tried to create imagery with the ice lollies to use, I wasn't sure on the purpose I was just experimenting with the fact that I could move them about because I could. It didn't create anything that good so I left it where it was.

Slab – Final Images & Products

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This is most of the final photography, there was still a lot to edit, however this may need to happen past the deadline.

BRIEF 1: Initial Idea feedback

I showed these two boards to some peers in reverse order to ask where thought the influence came from, and what location they would believe it would be. The results where that it looked Greek, or from around the mediterranean. Which is close enough, however I realise now that the colours look very similar to the greek pottery.

Anona Bakery – Photo Label

Due to the limitation of vinyl cutting, I didn't want to risk cutting a label out this thin and having it mess up due to past experiences. I decided it was best to design the labels, but mock them up since in the final photographs it doesn't really matter if it was real or not. As long as it looks the part whats the difference. I designed this label back in December and I'm still happy with it, It reinforces the concept, Modern mixed with Old. The contemporary label and old fashion covering.

Slab - Photography Inspiration

I wanted to get a look at how other people have photographed their work, concerning chocolate that is and various other packaging photography. It's not an area I'm all to familiar with, however If i can figure out how they've photographed them, It'll help me discover in my own why what would be the best way to photograph the products for slab.

I think something like this [above] is probably not going to work, and rather the below is possibly the better alternative. Because of what we have, packaging instead of boxes and containers. This makes it difficult to really get an establishing product shot such as this since some things work laying down better. Having them standing up gives a different idea to what they are really.

A context shot like this would be more appropriate than the product shot that I commented on above, showing how the consumer would handle them rather then showing what they all look like together and instead how they fit into the world.

Similar to Anona, and Hotel Chocolat, the decoration at the edges of the photographs help create the feel and reinforce the concept of something luxurious, through selective placement. Too much and it'd be messy, but creating an environment which looks like a happy accident is the way to go. 

Anona Bakery - Website Development 3

This is my second time coming back to the website, however this time I have imagery to place instead of the place holders.

The problem I had was the the new imagery, didn't really work how I wanted it too, It didn't sit right with me because the background is purple and cream, and so are the images. It just didn't work how I imagined.

Instead I removed the gap to get rid of the problem and allowed the images to become the web page. The only problem I had here was how display the content? – I looked through the previous design work I had done for Anona and I really liked the line around the logo on the bag, this inspired me to try something similar for the web page. I really like how clean and modern this looked, it was a great contrast with the imagery but it still establishes itself as being a bakery and of it's culture.

– Mock up –

I wanted to present the website in a more professional way then I have done with websites in the past. I decided it be best to show it within a browser, the problem I have with showing it in a mac is that you lose the fidelity of the website, and the fact that it's a mac becomes centre piece, it's just advertising at that point.

I took a recipe I had recently just made which I thought would be suitable for the website, BBC's Baked Salmon & Eggs, the imagery was perfect for it as well, this allowed me to simply drop in the copy and not have to worry about creating my own recipe.

The design of the website flowed beautifully as a website, and I would assume it would be just as easy to translate to an ipad.

Pre-Submission Tutorial Boards

Where to improve:

• Expand development on briefs that are large, Anona has a lot to it so there's no need to cram everything all on one board.
• More text to cover more topics.