Design Publication – Tony Broomhead

In this crit I explained my idea for the food(work life balance)/design process and how they reflect one another, I think it was a bit confusing, as well for my self I'm not really sure what I'm trying to say with it. Although I had the idea, It was good to speak it and not really get it my self, it's completely different when you speak things out aloud.

I think I'm going to have to rethink my idea, I think it might be best for me to base it around a brief which has a very methodically approach such as Anona Bakery.

Anagrama Research

I find Anagrama influential in the way they present their work, they have a way of showing the simplest things off in a way to make them more exotic than they truly are, as seen here. It’s something I find admirable, but it’s what I also strive for within my own art direction and practice, and is kept in mind while I’m creating designing.

The way the products are presented plays a big part in making the brand convincing. The balance and pacing of a project is incredibly important, it’s something I keep reminding my self when taking the final photographs of how it will look when It’s shown together and not as a single image because I’m trying to tell the story of the brand. 

Anona Bakery - Ivana Jurcirc Photogarphy

I wanted to see how actual food photographers presented their images, to achieve a similar standard my self. I'll use these images to reference while I am photographing to help me to get a feel for the look I'm going for.

Using different colour backdrops, Ivana is able to display a wide range of various atmospheres and moods available, this (something I never thought of before and this will really useful when it comes to creating the scenes in my photoshoot later, I'm wanting to make it look like something that is handcrafted but isn't too clean cut and clinical. (As the bottom images show.)

Anona Bakery – Olive Jar Mock-up

I decided to take a quick photograph of the olive jar to make sure it is the design I'm wanting to go forward with before I commit. Looking at it now, I can say I'm pleased with how it turn out and I think It really does fit in with the rest of the branding. It finishes the bottle of well, so much so it can stand on its own.

Yearbook - Format Mockup

We created the following book to take to a meeting to show Cheryl and the Team our new resolution we've come up with to get around the binding problem brought up with the meet with Jason. We want to still stick with the thick format, but we wanted to have a way to cover the fact we can't have a colour of choice matched to tape, and instead it's the other way around. Doing this allows us to avoid the limitation and work with a wider selection of papers. 

We took inspiration from a book sam had and worked it to the format we already had existing to make a mock up. I really liked the look of the blue on the grey board, it's a very fitting colour. 

A spine like this would be more appropriate because it doesn't bind the book to a certain colour.

I created a cover design, I'd had an idea earlier while doing the binding that the words could be on both sides of the front flap, the edge being the precipice. The word on its own is way to big to have a presence so splitting it onto the other side of the flap gives us a lot more real estate to work with.

Yearbook - Initial Layouts

With our new format, me and Sam decided to do our own takes on the yearbook's layout. What we had in mind was something that was thin, but didn't take up much space. The reasoning behind this was to allow as much room as possible for the imagery, this wouldn't have been the case if the students hadn't written so much. 

Inserts seemed the smartest solution to this problem, they wanted them in already however we would have to get a colour of paper that would match our highlight colour which may become a problem.

To fit to this, I created a grid to allow us to easily drop in the images once we had received everything. I wanted to make the process of creating this yearbook as smooth as possible and I didn't want to over complicate it. Due to them mostly sending landscape images, It made sense to go with this layout, It allows for the biggest visual impact.

Yearbook - Cover & layout development

Using the grid we created, I attempted to put together some example pages to show how the book would potentially look like. It's obvious here just how much text they've created for the pages and why the inserts are going to be necessary.

The below was for printing to create the spine cover and to show in the meeting with Cheryl how we intend for it to look.

The feedback from this meeting was VERY positive, they really liked the layout and the thickness of the book. However, the only thing they suggested that me and same are building on is for the inserts to use a tracing paper type of paper so to not cover the work behind it. However, the only things they noted where for the cover to have the Precipice extend onto the grey board with a spot varnish, however this will only complicate things and since we can't test the result of this. We won't be taking this idea forward, as well as that. Some of the team where a bit iffy over the blue been a 'tory' blue, but I guess that comes from reading into everything to much. We like the blue, so we're sticking with it.