I went with Grace to look through the books in Waterstones books for inspiration for the photography. To our surprise, there was a Hotel Chocolat book which is great for chocolate recipes that no body would ever make. What is good however, is the photography in the book, the establishing shot of the spoons really sells the chocolate as being luxurious and delicate. The contrast of the marble and the chocolate is what makes the image so strong.
The images in the book, which aren't focused on the products are what really sell the idea of Hotel Chocolat, flowing chocolate and crumbly bits. None of it showing one product, but they're all making you think of what the product might taste and feel like. It's this what I would love to achieve with Slab.
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