The environments we choose to display the brand where all picked to further the concept of motion and the future. As well as that, each piece was picked to be an interaction with transport, coming out of the train station, and out into the city the branding follows you.
The train was the focus to this brief, it was one of the first outcomes we worked on. This was were I came in to my element on this brief, creating mock-ups due to the rest of the team not being so savvy in Photoshop. So most of the mock-ups for this done by me, apart from the uniform featured here.
The concept behind the train’s design was so that each city had a train with it’s own colours represented at the train station when they’re all in their platforms.
I designed the colour schemes for each city; I tried to represent them through the most neutralized way possible. Having no politics involved so to unite them without drawing attention to unnecessary noise such as the football teams the cities are famous for. The gradients where added in a futuristic aspect while still remaining timeless so not to appear dated ten years down the line. Keeping it simple.
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