Friday 5 December 2014

Flo initals


I picked GT walsheim as the typeface because It was rounded and approachable, It was as a typeface the attitude I was wanting to get across with Flo. The F has a lovely upper curve and the L and O are unimposing. I created a tap onto the top of the O because I thought it would be a good way to show it was a water supply. But I realised it already did that with the name, so it was pretty redundant.







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