BRIEF 1: Anona Board Copy.

I purposefully split Anona in half due to my ambitions I had for it, the first brief tasks me with creating the brand guidelines for it while the second brief is the application of the first brief.

Anona comes from the name for the Roman goddess of grain supply: Annona. It’s a bakery with a difference; it’s a contemporary ancient roman bakery serving authentic breads.

From studying actual Roman engravings on the pantheon, graves and graffiti, it became obvious that to portray an authentic bakery based on ancient Rome. It would have to take into account the different type styles of the people, not just official engravings. Imperial Roman script would be too official, while Roman Rustic would be to artisan. I choose to go for the middle ground to best represent Rome. Baskerville I found encapsulated it for me best, it was the typeface that felt most human while holding a status. 

Purple in Rome was a colour of the senate, the government, yet to own the colour purple in your own was to show status due to the pigment been so expensive, the same for Blue and Vermillion Red. The richest colours where a show of money. Cream and white where used on walls, as they are today for filling a wall cheaply. Purple I also saw as a colour that best represents Rome while avoiding the cliché of Imperial Reds.

Roman mosaic patterns really hold up today, they always captured my interest having seeing large Roman excavated mosaics in Turkey. I decided to use the patterns found in their pavement designs as well as craft my own from their basic shapes of circles and squares in conjunction with negative space. They really hold up in a contemporary space due to their simplistic nature.

Using the previous elements of pattern and colour, I printed my own sheet of material to use to create elements for brief 2; this is my first application use of my brand guidelines. I’ve also got plenty of the other materials for shooting my images however I decided now to do that until after Christmas because I’d have to create lots of bread which would be wasted if I was to go home. However I am all set for when it comes to photographing the final work.