BRIEF 1: Anona Board Copy.

I purposefully split Anona in half due to my ambitions I had for it, the first brief tasks me with creating the brand guidelines for it while the second brief is the application of the first brief.

Anona comes from the name for the Roman goddess of grain supply: Annona. It’s a bakery with a difference; it’s a contemporary ancient roman bakery serving authentic breads.

From studying actual Roman engravings on the pantheon, graves and graffiti, it became obvious that to portray an authentic bakery based on ancient Rome. It would have to take into account the different type styles of the people, not just official engravings. Imperial Roman script would be too official, while Roman Rustic would be to artisan. I choose to go for the middle ground to best represent Rome. Baskerville I found encapsulated it for me best, it was the typeface that felt most human while holding a status. 

Purple in Rome was a colour of the senate, the government, yet to own the colour purple in your own was to show status due to the pigment been so expensive, the same for Blue and Vermillion Red. The richest colours where a show of money. Cream and white where used on walls, as they are today for filling a wall cheaply. Purple I also saw as a colour that best represents Rome while avoiding the cliché of Imperial Reds.

Roman mosaic patterns really hold up today, they always captured my interest having seeing large Roman excavated mosaics in Turkey. I decided to use the patterns found in their pavement designs as well as craft my own from their basic shapes of circles and squares in conjunction with negative space. They really hold up in a contemporary space due to their simplistic nature.

Using the previous elements of pattern and colour, I printed my own sheet of material to use to create elements for brief 2; this is my first application use of my brand guidelines. I’ve also got plenty of the other materials for shooting my images however I decided now to do that until after Christmas because I’d have to create lots of bread which would be wasted if I was to go home. However I am all set for when it comes to photographing the final work.

Anona Bakery - British Museum Archive

The British Museum, unbeknownst to me when I visited, had an online archive of the artifacts from its collections. This has some vital artifacts I wish I had discovered before hand.

Roman bread stamps, were used the leave an impression on the bread to signify the baker’s mark. Much like today how breads have different brands. I thought this would be incredibly useful in terms of creating a point of difference within the Anona brand. An example of this mark can be found on the Pompeiian bread which was carbonised.

I used this website to trawl in search of items that would be relevant to the Anona bakery. Specifically, every day items that might be good for items in the background, mosaics, various other items that would help me create a idea of the surrounding culture to ancient Rome, creating the bigger picture.

Flo Presentation

Flo Development

I worked on creating the website along side the identity to try and create a consistent look and nail two birds with one stone. I took inspiration from the welsh water supply website for the layout of the icons along the bottom, however I edited them so to use links which I think would be most appropriate to finding what you want.

The concept behind the trident came from trying to have a symbol to represent Flo other than just the typeface. I didn't think It was enough, simply.

This started to look way to much like an Oil company at this point, I realised it probably undid the friendly look I was going for so I decided to cull it. Flo standing by it's own was just enough. I hadn't really done anything this minimal but It was the way it needed to be because it worked perfectly without any other additions.

I wanted Flo to interact with it's customers outside of just been that water supply company. I wanted it to have a sense of humour to at-least give give it some character which is what I identified the other companies as lacking.

The tone of voice was important in getting the attitude I wanted with Flo. I illustrated what a typical water flow would be like, clouds to the users tap/ or waste water outflow. To demonstrate straight away what the company was all about, as well as set the tone straight off. Go with the Flo references the customer service, the  ethos of the company as well as the way it works. Smoothly.

I wanted Flo to be a company that doesn't just operate in one area, it's a name that could be applied to more than just one area. If the UK privatised water, Flo would be easy to apply to many areas with different slogans to give each region personality.

Web Element - Developments

I made it so that the mobile website was easy to use as possible, having the most important tabs on the front page, the hamburger would then allow you to have a drop down for more options such as account and registration.

I had used the above Icon for the submit button on the front page of the web, however I think its too distracting so I removed it for something that was more obvious, the bright blue submit box was a lot more user friendly, even if it's sacrificing the icons. I'd rather it be practical than just looking good.

Flo Photograph & Development

I wanted to see how Flo would look in conjunction with some photographs, I got these photographs from Flickr copyright free to use images.

I really like these outcomes below, however I don't think they fit in with the rest of the brand image I've created. However if I was to extended the brief, I think they would find a place somewhere because they're do look pretty nice.